The third annual Agriculture: The Heart of Victoria dinner brought together some 700 industry stakeholders to recognise the importance of Victoria’s agricultural industry.
Hosted by The Victorian Farmers’ Federation and The Royal Agricultural Society of Victoria, the event focused on the future of Australia’s emerging trade and investment opportunities.
Held on Thursday 11 June at Central Pier, Docklands, guests had the chance to sample some of Victoria’s finest produce and join distinguished industry influencers such as key-note speaker Jeremy Haw.
Mr Haw encouraged the industry to bring sexy back to agriculture.
“We cannot be complacent and believe that Asia needs Australia and therefore they will continue to buy from us,” Jeremy said.
“We need a common approach. New Zealand is really clear on their brand and does this really well. I feel Australia could do more in this space.”
Olympic-swimmer-turned-cattle-farmer, Giaan Rooney was the MC for the gala event, which featured a fashion show of woollen creations by rising designer Leila Sweeney, and an address from Victorian Minister for Agriculture and Regional Development, the Hon. Jaala Pulford.
The pinnacle of Victoria’s agricultural calendar, Agriculture: The Heart of Victoria celebrated the importance of Victoria’s $11.4 billion agri-economy and its reputation for producing world-class food. The menu took guests on a journey from paddock to plate, with each course featuring Victoria’s finest food and wine.
For further information visit www.heartofvic.com.au, or follow on Twitter @HeartofVIC.