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Media Release: Tickets to Agriculture: The Heart of Victoria annual gala dinner now on sale

Celebrate agriculture at The Heart of Victoria

Victoria’s $12 billion dollar agricultural economy will be recognised and celebrated at the upcoming Agriculture: The Heart of Victoria annual gala dinner.

Hosted by The Royal Agricultural Society of Victoria (RASV) and the Victorian Farmers Federation (VFF), the event will be held on Thursday 11 June at Central Pier Docklands and tickets are now on sale to the public.

The event is themed ‘A Taste of Victoria’s Finest’ and will showcase seasonal produce and wine to celebrate the vital role Victorian agriculture plays in the future of Australia’s trade and investment opportunities.

RASV CEO, Mark O’Sullivan, said this is the third time the organisation has partnered with VFF to help shine a light on Victoria’s thriving agricultural industry.

“The evening celebrates our vibrant agricultural sector and is an opportunity for industry, government, media, farmers and the public to come together and explore the future of Victorian agriculture,’ Mr O’Sullivan said.

“Last year’s dinner proved extremely popular with more than 850 people attending the gala event. We’re hoping for a similar show of support again this year,” he said.

The event will see Olympic gold medallist Giaan Rooney debut as MC. Known for her career in the pool, Giaan now spends her time on a cattle farm in Euroa with husband Sam Levett and is a strong advocate for Victorian agriculture.

“If you’re passionate about Victoria, and particularly the contribution its farmers make to the state, then this is a night not to miss – I’m honoured to be hosting the event” said Ms Rooney.

“The evening will feature the finest foods and wine, along with first class entertainment as well as a fashion show by Victoria’s very own Leila McDougall. The night provides the perfect opportunity to celebrate our achievements and look ahead to our exciting future.”

The Heart of Victoria gala dinner sponsored by: Coles; Department of Economic Development; and Rural Finance will be held at Peninsula Shed 14 at Central Pier, Docklands.

For further information or to purchase tickets visit the Agriculture: The Heart Of Victoria.

For media enquiries contact: Sheryn Cooper, Sauce Communications on (03) 9982 4432 or 

About RASV:

The Royal Agricultural Society of Victoria (RASV) is a member based organisation that promotes and celebrates agriculture through events which link industry to consumers. RASV ultimately aims to improve the quality and increase demand for Victorian agricultural produce. RASV supports industry by conducting successful events, including the Royal Melbourne Show - Victoria’s largest annual community event, providing industry with unique opportunities to enhance consumer awareness and understanding.
For further information visit

About the VFF:

The Victorian Farmers Federation (VFF) is the largest state farmer organisation in Australia, representing more than 10,000 members who live and work on more than 15,000 farm businesses situated across Victoria.

The VFF is an active, powerful lobby group owned and governed by farmers, for farmers. With a strong record of successful political advocacy and leadership, the VFF has generated substantial benefits for the agriculture sector since its formation in 1979. For further information visit